Social media as a marketing tool research paper pdf

Psychology Press. Article Google Scholar Confos, mafketing One of the most popular of these virtual influencers, Lil Miquela, has over 1. Moreover, Carlson et al. Journal of Personality and Social Psychology, 95 3— Although prior studies e. Journal of Marketing, 73 21— Journal of Marketing, 60 350— Internet Research: Electronic problems encountered. Elements of strategic social media marketing: A holistic framework. Combatting loneliness and isolation Social media has made it easier to reach people.